Why not both? I have no interest in that format of UJAM devices, but neither do I think that PH should go all-in on Eurorack stuff. But I would love to see both flourish within Reason if users like them.hurricane wrote: ↑26 Oct 2018Sure.
The future of Reason - in MY opinion - should not rely HEAVILY on niche Eurorack devices because it is a VERY small piece of the pie Propellerhead are baking. You want to turn Reason into this boutique Eurorack collective and I vote NAY because in the words of those Bud Light Commercials - "FOR THE MANY, NOT THE FEW" - If you want to flip the menu and fill it primarily with your full-bodied autumnal meads, you'll be put in restraints.
The future of Reason should not rely heavily on Eurorack devices, but instead on *gasp* MOAR UJAM*(see footnote). I hate to say it, but it is what it is.
Dilly dilly.
* what he means is more immediate (less tweaky) and playable devices aimed at the more 'general' Reason audience. Devices like Layers, Umpf, A-List, Beatmaker, etc.
If I could ask only one thing of PH, that thing would be to focus on the system/platform, and let developers create the instruments. Build a powerful product and then empower devs to the platform through API and SDK access. Reward and provide incentives to developers financially when they create successful devices within the environment, which draw customers to the platform/product. I think it is great PH make some REs here and there, but their day-to-day work should be on focusing around the product and their 3rd party devs. PH should be putting far more effort into getting big names to create content (refills) and big devs to create instruments (REs) and pour the PH dev teams into the core product.
I get the feeling PH isn't doing any of these things well enough and the devs are starting to move elsewhere. I hear from devs like Jiggery Pokery that PH basically treat devs with disdain these days. This is going to be PH's death knell if true, and Reason will eventually wither. Devs should be given far more access to their success and visibility into what they are making for Reason. It is my understanding that devs can't see even basic information on their sales outside of total sales numbers, nor really help with developing within the confines of the SDK. That is farce and someone at PH should get fired for this. There should be a person (at least) whose sole function at PH is to reach out to the dev community, help them build the brand and foster a robust community.
But what we are getting is the opposite, and products like Reason Compact are the example of this. A product nowhere near a compact music making solution, with a minimum of 3rd party support. They even had to wait until the first update to add midi support. Even figure was better than Compact, and they dumped that.
So if REs are going to be successful, Propellerheads have really got to change their current strategy, and be far, far, far more proactive with their 3rd party developers, whom they should be seeing as partners. I feel this is lacking.
Well that is my Friday afternoon rant.