I don't think that was the point at all (despite them pushing Reason+ the past couple of years). His point was: Reason (as in ALL music production) is competing for people's attention. Watching movies/TV shows (Netflix) and video gaming (Steam) are constant time wasters, and they need to keep Reason "fun" to invite people to spend time in front of it (Reason) instead of the television or gaming platform watching movies and/or gaming. That's one-time purchase perpetual license holders as well as R+ subs.
I think it goes without saying that Reason hasn't "competed" against other DAW for many, many years - that much has been clear. Reason Studios (then Propellerhead) have constantly stated that they aren't going to play "feature catch up" and try to make parity with all the other DAW out there - that would defeat the whole purpose of Reason.
On an aside, I think often many people forget that all of this - ALL OF IT - Reason, music production, the Internet (which we need to download and activate Reason), plugins, etc - these are all luxuries. Full stop. It's luxuries that none of us really "need" to survive. And before the working musicians say "I need it to put food on the table", well I'd simply say - no. No you don't. There are tons of 100% free plugins and much more affordable DAW out there (some free) that will allow you to make as much music as you want for free. You choose Reason because you want to.
But I digress.. still a good article.